Fragrance house

Ayesha Ziya

Ayesha Ziya is a privately held fragrance retailer headquartered in Preston, United Kingdom. The brand launched in February 2015 after founder Ayesha Ziya completed a perfumery course and spent approximately three years developing its first bottle. Her experience living in Dubai shaped the decision to launch the collection in the UK, while research into Middle Eastern fragrance styles led to Irum and Oud. The brand’s identity centers on Middle Eastern oud fragrances and candles; by 2021, its range had expanded beyond perfume into body, hair, and home fragrance, including hair mist and bakhoor. An appearance in British Vogue within the first year marked an early media milestone. In 2022, Ayesha Ziya collaborated with Euro Garages Group on a car-scent range, extending the brand’s oud-and-floral identity into an automotive format. Signature Oud, recorded as a 2016 release, is a defining example of that oud-led identity.