Fragrance house

Ayliva

Ayliva is an artist-led fragrance identity associated with the German singer Ayliva. Her public creative evolution began with the 2021 debut single “Deine Schuld,” followed by the albums “Weisses Herz” in 2022 and “Schwarzes Herz” in 2023. Named after the second studio album, “Schwarzes Herz” extended that creative identity into fragrance when it was released in 2024. The scent has a sweet-creamy floral profile built around tonka bean, vanilla and almond, with soft floral notes, sandalwood and cocoa also shaping its composition. The album reached number one in Germany, Austria and Switzerland, while Warner Music reported German streaming records associated with its release. In 2025, an EU trademark filing for Ayliva listed Elif Akar as applicant and owner for perfume and fragrance goods; the application was recorded as opposed on 30 September, documenting brand-protection activity rather than a completed ownership transfer.