Fragrance house

Ayond

Ayond was founded in Santa Fe in 2018 by Shani van Breukelen and Porter Yates. The brand began after van Breukelen experienced burn trauma and explored desert plant remedies with Yates, an origin that shaped its focus on restorative self-care. It grew from a desert-oriented skincare label into a wider brand spanning skincare, fragrance, and lifestyle expressions, with a public identity centered on desert botanicals, the connection between skin and mind, and consciously formulated natural-origin products. Altus, LLC is the brand’s current trademark owner. In February 2024, Ayond launched its first three eau de parfums—Metamorph, Taos Blue, and Rock Rose—as genderless, naturally derived fragrances. The collection draws on the desert and is designed to influence mood, memory, and atmosphere, using natural-origin ingredients and organic sugarcane alcohol. Taos Blue is presented as an airy floral inspired by spring in New Mexico’s Taos Mountains, extending Ayond’s desert-centered creative language into fragrance.