Fragrance house

b.fresh

Founded in 2021 and headquartered in Nashville, Tennessee, b.fresh is a bodycare brand built around skin-conditioning and naturally derived ingredients, scents, vegan-friendly formulas, cruelty-free claims, and recyclable packaging. Its range includes body washes, scrubs, butters and lotions, deodorants, haircare, lip serums, and hair-and-body mists. The brand’s creative identity emphasizes self-expression, experimentation, everyday users, and playful naming and presentation. Its scent identity is expressed through fragranced bodycare and hair-and-body mists, with deodorants made using blended essential oils. b.fresh is presented within the MARQ Labs brand ecosystem, alongside the company’s broader beauty portfolio.