Fragrance house

B96

B96 is a Polish fragrance brand whose parent company is Exuma Parfum, a privately held Polish fragrance company based in Warsaw. Its ideas began to crystallize in mid-2018, followed by initial fragrance briefs, bottle designs, and packaging concepts; discussions with perfumers produced the presented work at the end of 2019. B96 frames perfume as a means of expressing feelings and emotions, while inviting attention to the perfumer’s creative process. Its fragrances were created in collaboration with Michel Girard, Amandine Galliano, and Bertrand Duchaufour. The documented B96 fragrance launch set dates to 2021, when a reference database recorded six fragrances from the brand.