Fragrance house

Badar

Badar is an independent French perfume house founded in 2023 by Cyril Souhail Macé. Its identity is shaped by a dialogue between French haute parfumerie and Arabic or Middle Eastern perfumery, with its name inspired by Badr in Saudi Arabia. The house works with materials including oud, incense, rose, and precious resins, while giving collaborating perfumers broad creative freedom. Its fragrances include Oriental Rida, credited to Sébastien Cresp, and Sandal Gold, credited to Margaux Le Paih-Guérin. In November 2025, Badar presented Oriental Rida as a new fragrance.