Fragrance house

BALEATRIC by SE:CRUNO

BALEATRIC by SE:CRUNO is a brand derived from SE:CRUNO and centered on ambient fragrance, a concept defined by scents intended to blend into their surroundings. Its gender-neutral, unobtrusive approach is framed around everyday quality of life, with an identity linked to universality, diversity, everyday life, and accepting people as they are. The brand is operated by SOSU Co., Ltd., a company established on November 4, 2003, whose business includes planning, manufacturing, wholesaling, and selling cosmetics, health foods, and household goods. SE:CRUNO was announced by SOSU on August 20, 2021, with commercial release scheduled for September 21 that year, as a resort-inspired light-fragrance brand. BALEATRIC has documented product milestones including the April 2023 release of the Blue Liar 9814 parfum de toilette and an October 2023 Loft cosmetics festival selection featuring Black Driven 93 bath and shower gel, described as a floriental espresso scent.