Fragrance house

Bananal

Bananal is a Korean fragrance and personal-care brand operated by Mediquitous Co., Ltd., with Doojin Lee identified as its owner. Its name and conceptual inspiration come from Bananal Island in Brazil, a river island formed by winding rivers and sedimentary deposits. The brand builds its identity around fine fragrance, diverse textures, and personal beauty, using scent and care to express individual character and the layered individuality shaped by personal environments, experiences, and preferences. By April 2024, its perfumed range spanned hair and body-care formats, including shampoos, treatments, essences, body wash, body lotion, and hair-and-body mists, organized around Baby Musk, Peach Floral Musk, White Floral Musk, Sweet Fresh Pear, and Woody Blackberry. In its 2025 brand story, Bananal continued to frame itself as a fragrance-cosmetics brand focused on accumulated personal taste, individual beauty, and professional perfumery. Its fragrances are developed through research involving professional perfumers with approximately 20 years of experience and more than 500 fragrance materials.