Fragrance house

Be You

BE YOU is a fragrance venture founded by Edu Ribó and Marc Juanmartí, rooted in the Catalan Pyrenees and the La Seu d’Urgell area. The project was selected in 2016 for LAB Impact Andorra, an entrepreneurship programme run by MoraBanc and Ship2B. BE YOU FRAGRANCES SL began operations on 11 July 2017 with a perfumery-related corporate purpose. By April 2018, its personalized-perfume proposal was already being commercialized. The brand’s identity centers on individualized perfumery: customers can create their own fragrance from different essences, treating scent as a personal form of expression. That direction reflects Ribó’s family connection to perfumery and technology, alongside Juanmartí’s emphasis on sustainability and a personalized fragrance experience. BE YOU is primarily associated with personalized fragrance creation rather than a single signature perfume or fragrance family.