Fragrance house

Beardo

Beardo was launched in 2015 after being ideated in Ahmedabad, founded by Ashutosh Valani and Priyank Shah with an initial focus on beard care. Its first products were beard oil and beard wash, developed for men whose grooming needs were seen as underserved by predominantly unisex offerings. In 2016, the brand launched its first beard oil and built an online presence, alongside investment from Venture Catalysts and Snapdeal founders. By 2020, Beardo had expanded into skincare and bath care. Across this development, its public identity has centered on men’s grooming, confidence, individuality, and an unfiltered masculine style. Beard Growth Oil is identified as a defining product, while fragrances appear as one part of the broader grooming range rather than as a documented signature.