Fragrance house

Béatus Paris

Béatus Paris was developed over seven years by Gabriel Reboh, who created its product line after spending several years in France. Reboh, a former beauty artist and stylist who opened salons in Montreal, Miami, and Los Angeles, serves as the brand’s founder and artistic director. Billy Busch subsequently joined Reboh and his family in developing the fragrance venture, a collaboration combining the Busch family’s American business background with Béatus Paris’s Paris-born fragrance identity. Its debut was a six-fragrance collection for women and men, shaped by nature-inspired themes drawn from gardens and forests. Developed with perfumers from Symrise, the collection included Dr. Jean-François Rumigny in formulation and development from the beginning. The line was reported to be scheduled for U.S. debut in February 2022; on February 15, Béatus announced its first major distribution partnership with Neiman Marcus, launching the collection there and online.