Fragrance house

Beautiful India

Beautiful India was created by Praveen Kenneth, an Indian advertising and media entrepreneur, who is also identified as the owner of the brand’s European Union trademark, filed in 2017 and registered in 2018. The brand draws its identity from India’s spiritual and philosophical legacy, particularly Vasudhaiva Kutumbakam, or the idea that the world is one family. Its creative direction frames luxury as a vehicle for mindful living and inner reflection, with a journey from the head to the heart. Beautiful India was publicly unveiled in Paris during the 2024 Olympic Games. Its fragrance concept is organized around four unisex Eau de Parfums—ONE, PEACE, YOU, and LOVE—expressing unity, inner calm, self-recognition, and connection. The brand combines ingredients associated with India with internationally sourced materials, interpreted through a global rather than exclusively traditional Indian framework.