Fragrance house

Being

Being Frenshe launched on July 18, 2022 as Ashley Tisdale’s personal-care and wellness line, evolving from Frenshe, a wellness platform and blog she launched in 2020; the name plays on her married name, French. Tisdale is the brand’s creator and founder, and its identity connects wellness rituals with the emotional power of scent through MoodScience Scent Technology. Developed with Maesa’s Blue Sky team, Being Frenshe is currently owned by Maesa LLC. In February 2024, the brand introduced the Present & Grounded collection, centered on Palo Santo Sage, and brought Eau de Parfum to Palo Santo Sage, Lavender Cloud, and Cashmere Vanilla. Cashmere Vanilla is identified as the brand’s signature scent, while its Hair, Body & Linen Mist ranked as the number-one body mist in mass retail in 2025.