Fragrance house

Bellagio

Bellagio is a fragrance brand owned by Diamond International, the fragrance division of Italy’s So.Di.Co Group. Founded by the Colomboni family in 1992, So.Di.Co developed from cosmetics distribution into cosmetics production, while Diamond International was established in 2015 to focus on perfumery and drugstore channels. Diamond International presented Bellagio in 2021 as a fragrance inspired by Lake Como and included it in its own brand portfolio. The brand’s identity draws on the lake’s reflections, villas and gardens, presenting the Bellagio line as a homage to the lake and its atmosphere. By 2024, Turquoise had joined the line as a new fragrance, extending this Lake Como-centered concept.