BellaVita traces its origins to 2012, when Ashima Anand and her mother, Anju Anand, ran salons in Gurugram and made hair and beauty products for their work. In 2018, the Anand family took those salon-developed products online, launching Bella Vita Organic as a direct-to-consumer brand for customers across India. The business began with four face-care products and evolved into a personal-care company spanning skincare, haircare, body care and fragrances, with Aakash Anand joining the family business after leaving a corporate marketing role and helping establish the online brand. In 2021, Ananta Capital acquired a majority stake, while the current official website identifies Bella Vita Organic as operating under IDAM Natural Wellness Private Limited. Fragrance is a prominent part of its current identity, with perfumes presented alongside bath-and-body and skincare products and made with imported perfume oils from France, Spain and Italy. In October 2024, BellaVita announced its official co-sponsorship of Bigg Boss Season 18.
