Fragrance house

Bellekin

Bellekin is a fragrance house founded in Rotterdam, the Netherlands, in 2022 by Nika Avetisyan. Female-founded and independently owned, the brand builds its identity around individuality, strength, freedom, authenticity, and genderless fragrance design. Avetisyan serves as founder and creative director, drawing creative influence from her Armenian background, family memories, early experiences in her grandfather’s garden, and other formative moments. These ideas shape Bellekin’s Memories Collection, which presents fragrance as a way to capture meaningful family experiences. The brand’s focus on self-expression is also reflected in its name, associated with beauty and connection. Its earliest listed releases appeared in 2023, followed by later releases including Bali 18 in 2024. NIKA is presented as a fragrance expressing Avetisyan’s strength, freedom, creativity, self-discovery, and maturation, within an amber, spice, and woods scent family.