Fragrance house

Bellevue Brands

Bellevue Brands is a fragrance business spanning owned, distributed, licensed, and private-label brands, with work in fragrance conception, product design, packaging, and distribution. Its corporate history includes Bellevue Parfums, a French company established in Paris on 24 July 2015 with registered activities covering the design and commercialization of perfumes and cosmetics. The owned designer-fragrance portfolio includes ARLYN, Jean Rish, and Elvis Presley. In July 2019, Bellevue Brands partnered with Authentic Brands Group, owner of the Elvis brand, to launch an Elvis Presley fragrance line comprising four men’s and women’s scents. The project connected Bellevue’s fragrance-development role with ABG’s management of the Elvis intellectual property and translated Elvis’s music and style into a dedicated scent line. Bellevue’s licensed fragrance work also includes William Rast, for which a 2020 filing identified Bellevue Brands Inc. as fragrance licensee.