Fragrance house

Bench

Established in the Philippines in 1987 by Ben Chan as a men’s T-shirt line, Bench first reached shoppers through an SM Makati concession. It is now the flagship brand of Suyen Corporation, with an offering that spans apparel, underwear, fragrances, housewares, snacks, and other lifestyle categories. Bench’s public identity took shape through celebrity image models, beginning with Richard Gomez, and the 1991 “Sculler” television commercial, which Chan later described as an early sign of the brand’s success. Alongside that image-led approach, the brand has promoted Filipino design and heritage through Ternocon, its terno-focused convention and competition with the Cultural Center of the Philippines. In 2025, after a seven-year break, Bench revived its major fashion show as “Body of Work: The BENCH Show,” centered on inclusivity, self-expression, body empowerment, individuality, and changing perceptions of beauty and identity.