Fragrance house

Bernard Lalande

Bernard Lalande is a historical French fragrance name associated with S.A.R.L. Etablissements Bernard Lalande, a Cherbourg-based entity whose commercial goods included perfumes, men’s toilet water, after-shave lotions, and deodorants. Its U.S. mark was filed on July 28, 1983, registered on January 8, 1985, and cancelled on May 7, 1991 after the required continued-use filing was not made; the record is marked dead. The clearest surviving fragrance associated with the name is Bleu de France, a 1960 floral fragrance with prominent aldehydic accords, described as a classical aldehyde and the principal surviving example of the brand. In 1989, Bleu de France appeared in a centenary presentation for the Eiffel Tower, with a molded crystal bottle depicting the monument and a commemorative medal. The bottle was credited to Pierre Dinand, whose perfume-bottle design work also included a U.S. design patent assigned to Etablissements Bernard Lalande in 1990.