Fragrance house

Better World Fragrance House

Founded by Drake and launched with Parlux in 2021, Better World Fragrance House is rooted in his personal relationship with scent. The brand uses fragrance to evoke comfort, memory, and connection while shaping the atmosphere of a space. Drake developed its scents with perfumer Michael Carby and Givaudan. Its early identity centered on memory-oriented candles, including Sweeter Tings, Williamsburg Sleepover, Good Thoughts, and Muskoka. Carby Musk, identified as the debut scent, was offered as both a candle and a fragrance oil. In 2025, the house extended its work from intimate-space fragrance into personal scent and fine perfumery with Summer Mink, its first eau de parfum.