Fragrance house

Bettina Barty

Bettina Barty was founded as a cosmetics brand in Frankfurt am Main in 1961, initially focusing on decorative cosmetics and body-care products designed to be high quality yet affordable for everyday use. Straub Marbert acquired the brand in 1968. Its public identity combines affordable everyday skin and body care with strongly perfumed products and varied fragrance lines. In 1988, Jelto Hendriok relaunched Bettina Barty and introduced the MUSK line, and the brand reached international recognition. The VANILLA line followed in 1989, became a sales success soon after launch, and is a continuing classic. In 2023, LILA VANILLA and PEACH returned after repeated customer requests; in 2024, the brand introduced LOVE VANILLA and COOL DOWN 4 YOU as its first sustainability-oriented concept. Today, Bettina Barty is part of the Straub Beauty Group’s brand portfolio.