Fragrance house

Bey Parfum

Bey Parfum frames perfume as a contemporary reinvention of the past, bringing historical elegance into dialogue with modernity. Its initial public development is represented by the Renaissance Collection, which comprises six fragrances launched in 2024. The brand’s stated olfactory identity draws on historical references and narratives of grandeur while combining tradition and modernity. Among its fragrances, Excursion is a gourmand built around almond, orange blossom, vanilla, tonka bean, marshmallow, and white musk; Stargate is woody with spicy and sweet facets and is linked to the exploration of a new olfactory universe. Chris Maurice is credited with developing both fragrances.