Fragrance house

Beyoncé

Beyoncé began her solo recording career in 2003 after establishing herself as a member of Destiny’s Child. In 2010, she established Parkwood Entertainment and brought much of her creative and business work in-house, a structure that gave her greater creative control and connected business decisions with creative choices. Her public identity has engaged with Black musical traditions, Black womanhood, and Black cultural history; Lemonade, released in 2016, marked a turning point toward those themes. That year, she co-founded Ivy Park with Sir Philip Green. Her early fragrance business was developed with Coty, whose 2011 launch Beyoncé Pulse joined the Heat and Heat Rush collections. In 2014, Rise was presented around inner strength, individuality, and women’s empowerment, in collaboration with perfumer Loc Dong. In 2023, she introduced Cé Noir as her first new fragrance in almost ten years. Her official web presence includes a dedicated parfum site within the Parkwood website ecosystem.