Fragrance house

Beyonce Knowles

The Beyoncé fragrance line began with a partnership announced on September 15, 2009, under which Coty and Beyoncé would develop and market an exclusive fragrance. Beyoncé Heat became the line’s public debut in January 2010, followed by the Heat and Heat Rush collections and Pulse, scheduled for September 2011. Its early creative identity was tied to Beyoncé’s personal image, with the fragrances framed around inner power, music, energy, and powerful femininity. Heat was described in 2015 as a best-selling fragrance with worldwide success after its 2010 debut; Heat Wild Orchid arrived in spring 2015 as the fifth fragrance in the Heat franchise. In October 2023, Beyoncé introduced Cé Noir following the Renaissance era, with a honey-centered concept connected to “PURE/HONEY.” Cé Lumière followed in October 2024. Beyoncé Parfums presents both newer fragrances as created in France, encased in art, and crafted and designed by Beyoncé.