Fragrance house

Bharara Beauty

Bharara Beauty was officially launched in 2021 by Rohit and Richa Bharara, Indian immigrants whose earlier experience included learning fragrance retail in a small New York store and selling scents door to door in the United States. Born in New York, the brand draws on Indian heritage and the cultural history of the Spice Route, treating fragrance as a medium for memory, emotion, nostalgia, and travel. It operates within Edge USA, the privately held fragrance and beauty group founded by the Bhararas and identified as its parent company. Richa Bharara is the brand’s founder and creative director, with responsibility for its fragrance direction and broader creative identity. Its fragrance lines include Bharara, Champagne, Forever, Tequila, and Viking. Bharara King, launched in 2021, is particularly associated with the brand and is described as its most popular fragrance; its fruity-citrus composition opens with orange, bergamot, and lemon, moves into a fruity heart, and settles on white musk, amber, and vanilla.