Fragrance house

Bharara

Bharara is a New York-origin fragrance brand founded by Indian immigrants Rohit and Richa Bharara, whose heritage is rooted in India and the historic Spice Route. Rohit Bharara learned the fragrance trade in his uncle’s small New York retail store before selling fragrances door to door in the United States. In 2021, the family’s earlier fragrance experience was formalized with the launch of Bharara Beauty. Richa Bharara is the brand’s founder and creative director, and her work is associated with fragrance development, packaging aesthetics, and brand strategy. Bharara’s identity centers on cultural heritage, nostalgia, and the Spice Route, with fragrances intended to evoke memories and transport the wearer through time. Bharara Beauty currently belongs to Edge USA, a privately held fragrance and beauty group founded by Rohit and Richa Bharara. Bharara King, launched in 2021, is Bharara’s most popular fragrance; it is presented as a citrus-fruity scent with white musk, amber, and vanilla in the base.