Fragrance house

Bibiday

BIBIDAY is a fragrance-focused beauty brand operated and marketed by Japanese cosmetics company Two Way World Co., Ltd., whose public history begins in December 1995 as Yugen Kaisha Two Way World, followed by incorporation as Two Way World Co., Ltd. in April 2004. The brand’s stated purpose is to help people spend beautiful days through carefully developed scents and to surround them with gentle fragrance. Its scent-led series include Euphoria, centered on kinmokusei (osmanthus), Innocence, centered on freesia, and Tea Time, centered on tea fragrances. Euphoria Kinmokusei was released in 2019. A company article published in August 2020 said its cologne, sold online since the previous autumn, had become a year-round hit and was developed to closely reproduce natural kinmokusei. By 2024–2025, official news documented Tea Time products extending into hair-and-body and body-care formats while retaining tea as the creative theme.