Fragrance house

Bielenda Professional

Bielenda Professional was created in 2004 as Bielenda’s professional-cosmetics brand, developing from Bielenda, the Polish cosmetics company founded in 1990 by Barbara Bielenda. Designed for use in beauty salons, aesthetic clinics, and wellness and spa settings, the brand focuses on treatment cosmetics, active ingredients, and formulas developed through Bielenda’s research-and-development laboratory. The brand underwent a significant image rebranding in 2012. In 2020, Innova Capital became Bielenda’s investor and strategic partner, while Bielenda Group is identified as the brand’s current owner. Bielenda Professional marked 20 years in the professional-cosmetics market in 2025.