Fragrance house

Bien-Être

Bien-Être is a French eau de Cologne brand launched in 1962. Its identity is rooted in family-oriented Cologne fragrances, including floral expressions featuring mandarin, rose and lavender, and it is associated with the accessible, mass-market tradition of French eau de Cologne. In 2016, LaSCAD was integrated into L’Oréal’s Consumer Products Division, with Bien-Être listed among the French brands grouped under LaSCAD. The brand is especially associated with the eau de Cologne family rather than a single luxury perfume line, emphasizing fresh citrus, floral and aromatic styles. Eau de Cologne Naturelle, launched in 1962, is a documented citrus fragrance for women and men centered on bergamot and orange. By 2020, Bien-Être offered two certified-organic eaux de toilette inspired by Mediterranean citrus: Mandarine d’Italie & Bergamote de Calabre and Cyprès du pays de Grasse & Citron d’Italie.