Fragrance house

Billie Eilish

Founded by artist Billie Eilish, Billie Eilish Fragrances entered the fragrance market with Eilish, launched on November 10, 2021. Developed in partnership with Parlux, the project involved Eilish in the fragrance, bottle, packaging, campaign, and direct-to-consumer launch. She spent more than a year designing the debut scent and approached it as a perfume project in its own right, rather than simply an extension of her music persona. The house translates personal emotion and self-expression into fragrance and sculptural bottle design. Its original Eilish fragrance is identified as Eilish’s signature scent, with an amber-gourmand identity that provided the foundation for later expressions. Eilish No. 2, launched in November 2022, extended that concept into a darker woody-floral interpretation. On February 6, 2025, Your Turn marked the development of Billie Eilish Fragrances into a master brand beyond the original Eilish-named line. The current brand presentation describes the house as a Billie Eilish-founded collection expanded by Parlux.