Fragrance house

Binaurale

Binaurale was conceptualized in Miami by husband-and-wife co-founders Arielle Elfassy and Jack Roizental, and launched at the end of 2023 with four debut fragrances. Elfassy developed the fragrance side of the brand, while Roizental directed its branding and visual identity. Binaurale builds fragrances around imagined worlds shaped by music, emotion, imagery and described experiences. Its approach combines traditional perfumery with experimentation, using natural materials and synthetic molecules to create genderless expressions of individuality. The brand’s visual language draws on Y2K-era aesthetics and rave-associated imagery, including colorful blob graphics and globe-shaped bottle caps. Its fragrances were created in collaboration with perfumers Jérôme Epinette, Clément Marx and Frank Voelkl. Supersolid is an early bestseller, linking a wintry forest and nostalgia with Philip Glass’s “Floe” and the sensation of walking on fresh snow.