Fragrance house

Blade

Blade is a men’s personal-care brand within Evyap, offering deodorant and fragrance products. Evyap traces its corporate history to 1927, when Mehmet Rıfat Evyap founded the company in Erzurum and produced its first bar of soap; Blade joined its portfolio through Evyap’s November 2006 purchase of Aromel Cosmetics. The brand’s current scent identity combines woody and fresh fragrances. In 2022, Blade was relaunched with renewed packaging and fragrances, presenting six variants—Cool Fresh, Green Dream, Self Confidence, Mountain Fresh, Marine Fresh, and Deep Chill—and featuring footballer Merih Demiral as ambassador. It later introduced the Blade A.I. series, with fragrance and packaging developed using artificial-intelligence technology.