Fragrance house

Blase

Blasé is documented as a fragrance launched by Max Factor in 1975, rather than as a separately documented fragrance house. Max Factor grew from early hair and beauty-goods work and became associated with professional and film makeup, including Flexible Greasepaint, Colour Harmony and Pan-Cake makeup for Technicolor. After Procter & Gamble acquired Max Factor in 1991, Coty completed its merger with Procter & Gamble’s Specialty Beauty Business on October 3, 2016, and lists Max Factor in its Consumer Beauty portfolio. The fragrance itself is a classic woody-floral composition for women, created by perfumer Jean-Louis Sieuzac.