Fragrance house

Blend Oud

Blend Oud was founded in Italy in 2014 with the stated aim of reviving Middle Eastern perfumery methods. The brand is part of HIC Beauty, an Italian fragrance company based in the Milan area. Its identity centers on oud and on Arabic perfumery traditions, expressed through blended compositions that draw on the methodical combination of rare raw materials. Blend Oud’s fragrances are organized into Original, Private, Reserve, and Voyage collections, while reference coverage records releases from 2014 through 2023, including Voyage Memories.