Fragrance house

Blndrgrphy

BLNDRGRPHY was founded in 2024 by Hyun Yeu and is based in Amsterdam. Yeu, who previously founded HUNQ, developed the brand through a combination of fragrance and design, framing its identity around the sensory translation of cocktail experiences into scent narratives connected with memory and visual artistry. BLNDRGRPHY debuted with a five-fragrance collection inspired by cocktails and introduced its mixology-led concept at Fragranze. Its fragrance identity is expressed through this cocktail-inspired collection rather than through a single established signature scent. In 2026, the brand announced Musk Margarita and Saffron Sangria as newer creations within the same concept, with global release planned for July 2026.