Fragrance house

Blue Stratos

Launched in 1974, Blue Stratos originated with Shulton, the American company associated with Old Spice. Its original identity combined youth, freshness, freedom and adventure with blue packaging, a white seabird emblem and hang-gliding imagery. Three Pears Brands acquired Blue Stratos at the beginning of 2020, and it is now an owned heritage brand in the company’s portfolio. The eponymous fragrance remains the brand’s defining product; the original is classified as a citrus-aromatic, woody and musky fougère. Following the acquisition, its 1970s scents were reformulated, rejuvenated and reimagined, with packaging intended to connect their heritage identity with younger audiences.