Fragrance house

Bō

Bō is a U.S. fragrance house founded by Bernardo Möller, with Giancarlo Perez reported as a co-founder and business partner; it launched in Miami on October 1, 2021. The brand’s identity draws on Möller’s Mexican heritage, childhood scent memories, nature, inclusivity, simplicity, and gender-neutral fragrance, with an aim of connecting scent to body, soul, and authentic self-expression. Möller’s father’s death from COVID-19, his father’s spiritual teachings, and Möller’s interest in architecture and design prompted him to create the line with master perfumers. The launch comprised three gender-neutral fragrances—Agua de Santos, Espíritu, and La Mar—created with Rodrigo Flores-Roux and presented alongside sustainable ingredients and reclaimed travertine-marble caps made by Mexican artisans. In November 2022, Bō introduced the Tesoro Collection, comprising Infinitoud, El Sireno, and Rosario, inspired by Möller’s childhood memories in Mexico. By 2024, its creative identity centered on small-batch, or “slow perfumery,” with close attention to ingredients, materials, Mexican craftsmanship, and the relationship between concept, bottle, and scent.