Fragrance house

Body Cupid

Body Cupid is an Indian bath-and-beauty brand whose corporate entity, Body Cupid Private Limited, was incorporated on 13 January 2016. Founder Mansi Chowdhary launched it in 2017 as a luxury bath-and-beauty brand after a year of formulation research and sampling. The brand developed from a nature-based, chemical-free personal-care concept identified as an underserved opportunity in India, with its initial products launched online during the second year of Chowdhary’s entrepreneurial journey. She shaped the brand’s creative direction hands-on, working on formulations, packaging, aesthetics, design, and product ideas. Body Cupid’s identity combines aromatherapeutic principles, botanical ingredients, essential oils, and modern formulation science across bath and body care. In 2019, it was one of four beauty brands operating within Fit & Glow Healthcare. A tribunal order dated 20 November 2020 recorded Body Cupid Cosmetics Private Limited as a transferor in a composite amalgamation with Hindveda Private Limited. Its current website presents the business as a bath-and-body brand with a separate fragrance category, including fragrances for men and women.