Fragrance house

Bodycology

Bodycology’s early corporate history is tied to Advanced Beauty, a Dallas-based company founded in 2003 that sold fragrance-based and aromatherapy personal-care products under the Bodycology and Cantu names. In July 2015, PDC Brands acquired Bodycology from Advanced Beauty. The brand’s identity centers on accessible fragrance, bath, and body products, with scents designed to be mixed and matched or worn as a signature. Its moisturizing body-cream packaging received an AmeriStar award in 2014 and a WorldStar award in 2015 for innovation in the Health & Beauty Aids category. In August 2026, PDC Brands changed its corporate name to Arthēa; Bodycology remained unchanged and is listed among Arthēa’s brands. Arthēa describes its broader concept as the meeting point of self-expression and self-care.