Fragrance house

Bombae

Bombae launched in the third quarter of 2020 as an offshoot of Bombay Shaving Company, initially focused on women’s grooming and hair-removal needs. Conceived during India’s 2020 lockdown by women within the parent business, it was developed as a separate entity around products designed for women’s bodies and hair-removal routines. Its public identity centers on reimagining hair removal as a personal choice, expressed through a women-led, outspoken and non-prescriptive voice. Bombae is the women’s brand of Bombay Shaving Company, whose operating company is Visage Lines Personal Care Private Limited. The associated parent brand launched in June 2016 under founder Shantanu Deshpande, beginning as a men’s grooming business before expanding into women’s grooming.