Fragrance house

Bondi Perfume Co

Bondi Perfume Co is an Australian fragrance company whose registered business activity dates to 19 October 2012, with its main business location recorded in Victoria. Its visual identity has included Bondi Icebergs imagery: a 2016 identity project mirrored the pool’s tiles in the logo and broader branding. The company’s fragrance work has included collaborations with public figures and artists. In 2016, it worked with Chemist Warehouse on Gina by Gina Liano, developed through meetings and prototype work with Liano and her team. In 2018, Bondi Perfume Co created Dream with Delta Goodrem, her second fragrance. In 2022, it collaborated with David Bromley and Yuge Bromley on a three-fragrance collection, for which the pair developed the concepts and packaging. Its later creative identity included CREW, a range framed around sport, health, beauty, group identity and individuality; the 2025 launch campaign used Australian boxer Harry Garside as its face.