Fragrance house

Boris Bidjan Saberi

Boris Bidjan Saberi launched his eponymous menswear label in Barcelona in 2007. Shaped by Saberi’s Iranian-German background and influences from hip-hop, punk, skateboarding and climbing, the label’s design language combines Western and Middle Eastern references with street culture and traditional craft through experimental materials, tailoring and seasonal conceptual themes. The recurring number 11 comes from Saberi’s September 11 birthday and also names the secondary line 11 by Boris Bidjan Saberi, launched in 2013 to apply the label’s experimental approach to streetwear- and sportswear-oriented everyday clothing. A collaboration with Salomon began in 2016, producing the first 11 by Boris Bidjan Saberi footwear model in spring 2017. In May 2025, the company announced that its production company and operational structure would cease operating by the end of July, citing manufacturing conditions that made it impossible to maintain established quality and consistency; the announcement characterized the change as a transformation rather than the end of Saberi’s creative work. In fragrance, 11, launched in 2016 with perfumer Geza Schoen, is described as the label’s signature unisex scent and was later renamed 11 TANN without changing the fragrance itself.