Fragrance house

Boulevard

Boulevard Paris is a Paris-born perfume label that launched in early October 2017. It is operated and commercially represented by Princesse Parfums, a French company created in 2015 whose activities include creating and commercializing perfumes and cosmetics. The brand’s creative identity draws on Parisian urban imagery, with fragrances associated with the intimate poetry of the city’s streets and a collection inspired by emblematic places in the capital. Boulevard Paris is imagined in Paris and crafted in France, using essences from Grasse and conditioning its fragrances in French workshops. Its launch framed the range as an international distribution initiative connected with Princesse Parfums’ family tradition and perfume heritage between Grasse and Paris.