Fragrance house

Boulevard Paris

Boulevard Paris is a Paris-born fragrance brand created from a desire to reconnect with simplicity, moments, silhouettes, and emotions. Its pieces are imagined in Paris and crafted in France, with local know-how and thoughtful design directed toward collections that are simple, personal, and long-lasting. The brand is one of Princesse Parfums’ exclusive brands, whose parent house developed from a family tradition and more than ten years of international perfume experience into a dedicated perfume company with its own brands. Boulevard Paris’s fragrances translate an idealized Paris into emotion, linking each scent to a Parisian location and seeking to evoke that place’s mood and energy rather than reproduce its literal smell. In 2018, the brand was presented as an eight-fragrance range. Its Paris-place collection includes Port Royal and Ville Lumière.