Fragrance house

BRAÉ

BRAÉ was founded by Renato Antunes in Miami in 2015; its name is presented as an abbreviation of “Brazilian Experience,” reflecting his aim to bring Brazilian hair-care experience to an international market. The brand began with Bond Angel, a professional treatment designed to protect hair during bleaching, and was brought to Brazil in 2016, initially building its business through salons and hairdressers. It later expanded beyond professional products into home care and consumer channels, including BRAÉ Stages, identified in 2024 as a more accessible sub-brand. BRAÉ’s public identity centers on high-performance hair care across professional and home-care lines, with a stated purpose connecting beauty, care, and experiences that transform people’s lives. In December 2023, it entered body perfumery with BRAÉ For Her, its first body fragrance, developed by Brazilian perfumer Eurico Mazzini.