Fragrance house

Brain Dead Apothecary

Brain Dead Apothecary is the fragrance line of Brain Dead, a Los Angeles-based creative brand founded in 2014 by Kyle Ng and Ed Davis. Brain Dead began as an apparel brand before developing into a broader creative collective involving artists and designers across cultural fields, with work spanning film, events, art, food, and artist-led collaborations. Its creative influences include the natural world, sprawling subcultures, post-punk, underground comics, skateboarding, music, film, and obscure horror cinema. In October 2020, Kyle Ng reopened Brain Dead Studios in Los Angeles as a cinema and cultural space after taking over an older theater during the pandemic. Apothecary extends this cross-disciplinary identity into fragrance through unexpected combinations and earthy natural scents. Shroom Cola is described as the line’s signature scent, pairing sweet cola with earthy woodland mushroom nuances. In March 2024, the line introduced Terra Former alongside Shroom Cola.