Fragrance house

Brand No More

Brand No More was founded in Milan in 2021 by Stefano Cerlenizza, after his work in the luxury industry in Milan and New York. Cerlenizza is also identified as the brand’s creative director, and its stated identity places fragrance before logo-centered consumption, treating scent as a form of personal expression connected to mood and individual style. The launch comprised six genderless fragrances developed with perfumer Bertrand Duchaufour, within a made-in-Italy luxury project that paired French-sourced compositions with Italian packaging. Duchaufour’s collaboration translated the brand’s olfactory vision into its initial collection. In 2024, Brand No More was publicly represented at Esxence, placing it within the Italian artistic-perfumery context.