Fragrance house

Britney

Britney’s fragrance brand began in 2004 through an exclusive global licensing agreement between Britney Spears and Elizabeth Arden. Spears was to be personally involved in developing the scent, packaging, and marketing, establishing the line as a Spears-led beauty venture. Curious launched in September 2004 as the first fragrance, followed by Fantasy in 2005. Elizabeth Arden reported that Curious, Fantasy, and In Control had sold more than 10 million bottles combined by 2006; Fantasy was also the number-one new fragrance launch at mass retailers during calendar 2006. The line continued to expand, reaching its 24th release with the gender-neutral Prerogative in 2018. From January 1, 2025, Give Back Beauty became the fragrance license partner, assuming creation, development, marketing, and global sales after Revlon’s licensing period. Curious and Fantasy are the clearest examples of the brand’s fragrance legacy.