Fragrance house

Bruno Banani

Bruno Banani was founded in 1993 by business economist Wolfgang Jassner and is based in Chemnitz, Saxony, Germany. The brand began in designer underwear before extending through licensed categories including swimwear, fragrance, fashion, and home products. Its public identity is built around an unusual name, self-irony, humour, and a deliberately provocative tone. Notable publicity milestones included underwear testing during a 1998 MIR space-station mission and campaigns connected with a Tongan luger who competed under the name Bruno Banani. Coty won the Bruno Banani fragrance license in 2015, and the rights transferred to Coty through the P&G Specialty Beauty transaction announced in January 2016; on 1 February 2024, Coty renewed the partnership for more than twenty years. In fragrance, Bruno Banani Man and Bruno Banani Woman form the brand’s signature pair.