Fragrance house

Bubble T

Bubble T launched in 2014 with a core range inspired by bubble tea and tea-based bath-and-beauty products. Its identity combines tea-based ingredients, fresh fruity fragrances, colorful packaging, and bath-and-body use. In 2016, the brand marked an Urban Outfitters milestone alongside its signature Moroccan Mint Tea, Hibiscus & Acai Berry, and Lemongrass & Green Tea fragrances. It introduced its first licensed collaboration, Mentos x Bubble T, in 2017, combining fruit-splash and peppermint bath-fizzer concepts. In 2019, Soapscription brought recurring soap deliveries and exclusive fragrances. The 2022 shower smoothie range extended Bubble T’s playful food-and-drink concept into a new bath-and-shower format, followed in 2023 by a Kellogg’s collaboration featuring cereal-inspired flavor and fragrance concepts. Bubble T is especially associated with tea-fragrance families rather than one standalone perfume.